The Athar – Saudi Festival of Creativity 2025 is scheduled for October 21- 22, 2025, in the Jax District of Riyadh.

Leaders, senior decision-makers, managers, and up-and-coming talent from agencies, colleges, governments, and brands can all gather at Athar. We are taking it a step further this year by bringing together over 3,000 experts, executives, and up-and-coming talent in one location, growing our community, and embracing more of the industry. From marketing luxury and travel to film production, artificial intelligence and technology, content production, startups, and venture capitalists, Athar is now more expansive, daring, and dynamic than ever. Our visitors comprise a diverse group of industry professionals, including influential publishers, government representatives, creative agencies, event planners, marketers, brands, young talent, tech innovators, and start-ups, bringing unique experiences, originality, and perspectives to drive advancement in various fields. Athar is a platform for professionals in various fields, including creatives, strategists, designers, copywriters, and account managers, to connect with decision-makers at the highest levels, including CCOs, ECDs, CEOs, and CMOs, offering a unique opportunity to network. In keeping with the tenets of Vision 2030, the Athar Awards honour superb creative marketing. It brings together the most senior and creative professionals in the business from government, agencies, and brands. Saudi Arabia's premier awards recognise the exceptional work of the year by both individuals and groups. Ultimately, C-suite executives attend, making it the perfect venue for networking with some of the most innovative and motivating leaders in the business world. Read more: ESF MENA, 2025