The CX World Forum and Saudi Customer Experience Awards Ceremony will be held on December 9-10, 2025, at The Arena Riyadh Venue for Exhibitions, Riyadh, the region's primary gathering of CX leaders, innovators, and decision makers.

The CX World Forum is a historic event that will feature high-impact talks, keynote addresses, and workshops on the future of customer experience, digital transformation, artificial intelligence, and service excellence led by thought leaders and industry professionals. In addition to the forum, the Saudi Customer Experience Awards Ceremony will celebrate the most outstanding initiatives that have transformed the customer experience throughout Saudi Arabia's several industries. Moreover, the event features a specialised exhibition of the latest CX technologies and innovations, fostering networking and strategic partnerships. This year's Saudi CXA features 26 categories divided into four sections, each highlighting a different aspect of customer experience excellence, accommodating both longstanding expertise and innovative ideas. Organisations can select categories from primary sections.

• CX Classics
• CX Spotlight
• Industry-specific
• CX Professionals

Each company may participate in a maximum of 10 categories, submitting one or more initiatives in each. Besides, we offer a category for individuals to showcase their mastery and prowess. Businesses in the business-to-business (B2B) sector who offer a genuinely exceptional client experience are eligible to receive this award. Give us an example of how you have developed a successful plan to get the greatest B2B outcomes. Brands that excel in digital customer experiences provide a consistent and unified online interaction, fostering customer satisfaction. Businesses that ensure a seamless experience throughout the digital customer journey qualify for this category. Innovation is essential for success and maximising client lifetime value, particularly for forward-thinking companies that offer innovative products, services, or features, implement new solutions, and enhance the customer experience. Read more: Hotel & Restaurant Supplies Expo (HRSE), 2025