The Campaign Saudi Briefing 2025: Media and Marketing will take place in the Sheraton Riyadh Hotel and Towers on October 16, 2025.

Here, the lines between content, culture, and commerce are being redefined, marking a genuinely revolutionary era for Saudi Arabian marketing. At its annual Campaign Saudi Briefing: Media and Marketing, Campaign Middle East will bring together important players from government agencies, companies, and agencies for a morning of networking and in-depth conversations.

This is a preview of what's coming up:

The media outlets and platforms of today do more than simply establish trends; they transform authentic cultural moments into shoppable experiences and viral phenomena. Moreover, brands are attempting to strike a balance between authenticity, in-depth consumer insights, and believable narrative to create communities and cultivate enduring brand loyalty as Saudi audiences grow more intelligent and discriminating. Every aspect of marketing, from agency and brand teams to strategies and workflows, is currently changing due to the emergence of generative AI, predictive analytics, and automation. Likewise, adaptability, cultural fluency, exacting measurement, and a data-driven but innovative approach are all necessary for this progress. To write a story that combines tradition, innovation, and progress with an eye towards the future, leaders will talk about how marketers and brands are coordinating with ambitious national goals like Vision 2030. Furthermore, media and measurement are changing at the same rate. Advertisers are increasingly using real-time data and enhanced attribution to transform valuable audience insights into effective campaigns across digital, TV, and the recently digitised and extremely responsive out-of-home media space. Overall, Saudi Arabia is leading the way in integrated tactics that bridge the gap between attention, action, and business impact, from programmatic DOOH to new benchmarks in meaningful ROI. Join us as we explore how this evolving media and marketing ecology is influencing the Kingdom's next chapter. Read more: Saudi Food Expo, 2025