HORECA will take place at the Riyadh Front Exhibitions & Conferences Centre from December 15 to 17, 2025.

The largest yearly hospitality show, HORECA, has taken place in Jeddah, Riyadh, and other cities in the Kingdom of Saudi Arabia, as well as in Lebanon, Jordan, Kuwait, and Oman. The yearly trade show is becoming a crucial venue for business meetings for Saudi Arabia's food service, beverage, and hospitality sectors. Moreover, the event will feature workshops, a culinary art display, a barista competition, and many other activities. HORECA will attract tourists, exhibitors, and key local and international industry players. Besides, the exhibition's outstanding organisation, which was managed by a highly skilled team, and the targeted audience that attended in search of the newest trends and potential business opportunities, continue to be crucial factors in its success. Likewise, visitors had the opportunity to watch celebrity chefs cook live, taste their delectable dishes, and learn about a top-notch barista competition. SEMARK Group, founded in 2009, is a leading provider of integrated exhibitions, events, stand contracting, and marketing solutions. It has developed multiple departments, including SEMARK Events, SEMARK Exhibitions, SEMARK Marketing Services, SEMARK Stand Contracting, SEMARK Giveaways, and Trophies, to cater to the diverse needs of its exhibitors. SEMARK offers planning, support, and media coverage for exhibitions and events, with a technical department that utilises advanced communication technology, AV production, and lighting to ensure successful integrated work. Success is a shared passion, and SEMARK focuses on meeting market demands with strategic and professional marketing and event management services. This investment enhances your brand and customer engagement, ultimately driving your achievements. Read more: Digital Signage Expo (DSE), 2025