The Saudi Travel Market (STM) will take place from March 29 to 31, 2026, at the Riyadh International Convention & Exhibition Centre in Riyadh.

This major event is positioned as one of the most significant gatherings for the travel and tourism sector in the Kingdom, bringing together a wide spectrum of industry professionals, innovators, and decision‑makers from across the globe. More than just an exhibition, the Saudi Travel Market functions as a dynamic networking hub where tourism leaders, service providers, and investors can connect, exchange expertise, and explore new opportunities for collaboration. Moreover, as the premier platform reshaping the future of travel and tourism in Saudi Arabia, STM reflects the Kingdom’s broader vision to elevate the sector and strengthen its global presence. In addition, founded with the ambition to drive the industry forward, STM embodies innovation, partnership, and international connectivity. Its mission is to act as a catalyst for transformative growth, supporting the rapid evolution of the Saudi travel ecosystem. Guided by forward‑thinking leadership and a commitment to excellence, STM continues to define emerging trends and set new benchmarks for the industry. The event attracts a diverse international audience, encouraging the exchange of ideas, best practices, and market insights. Sustainability is also a core pillar, with STM promoting environmentally responsible tourism and minimising its ecological footprint. By bringing together government entities, private‑sector leaders, businesses, and influential thinkers, Saudi Travel Market aims to build a vibrant, resilient, and future‑ready tourism landscape that supports long‑term growth and global competitiveness. Read more: WAM Saudi Expo, 2026