The 2026 Umrah and Ziyarah Forum will take place at the King Salman International Convention Centre in Medina, from March 30 to April 1.

Umrah and Ziyarah Forum 2026 is a historic event in which Umrah tour operators, investors, developers, hospitality experts, technology innovators, and industry stakeholders will collaborate to shape the future of the Umrah experience. This third edition enhances prior efforts by promoting innovation, building partnerships, and establishing new excellence standards to support the spiritual journey of the global Muslim community. Experience a premier conference uniting global leaders, innovators, and visionaries in the Umrah and Ziyarah sector. Likewise, this event offers strategic insights and transformative ideas that are reshaping the pilgrimage ecosystem, featuring discussions that impact policy, improve operational excellence, and inspire future services for pilgrims globally. Moreover, engage in workshops that translate vision into practice through hands-on sessions led by industry experts. Explore key themes like smart pilgrimage technologies, sustainable development models, and pilgrim-centric hospitality, delivering practical tools and actionable frameworks to enhance participants' impact. Besides, step into an immersive exhibition featuring over 150 global exhibitors presenting innovative solutions in travel, technology, hospitality, mobility, and sustainability. Highlighting digital platforms and service innovations, this exhibition offers insights into the transformations occurring in the Umrah and Ziyarah sectors. Furthermore, witness strategic partnerships form through Umrah agreements and MoUs, facilitating collaborations between the government and the private sector. These agreements foster new opportunities and growth in the global pilgrimage landscape, establishing this space as a centre for industry-wide advancement. Read more: Riyadh International Marathon, 2026