Beautyworld Riyadh will take place at the Riyadh International Convention and Exhibition Centre (RICEC) from May 18–20, 2027.

With a continuously expanding network of distributors and investors, Beautyworld Riyadh 2026—officially the Kingdom's top beauty and cosmetics event—invites you to create a new path to market. Moreover, Saudi Arabia's Vision 2030 is transforming the beauty and personal care market, fostering growth through economic diversification, cultural change, and technological advances. The $7 billion beauty business is likely to increase significantly by 2026, with rapidly increasing investments. 2025 marked the most successful edition of Beautyworld Riyadh, featuring over 400 exhibitors from 37 countries and attracting more than 17,700 visitors from 71 countries. Beautyworld Riyadh 2026 seems to be even larger and more prolific. In addition, the Middle East Beauty Market Report discusses the partnership between Beautyworld and BeautyMatter's research division, emphasising the significance of historical, cultural, and economic factors in the region's rising role in the global beauty and wellness industry. The latest research from BeautyMatter highlights opportunities in the Middle East for beauty brands, suggesting strategies for expansion beyond China. It notes the shift towards omnichannel distribution as a key factor in this emerging growth area. The Middle Eastern beauty market, valued at over $46 billion and projected to reach $60 billion by 2025, is shaped by a young, digitally engaged consumer base keen on learning. Urbanisation, higher disposable incomes, and a growing expat community are driving market expansion and creating opportunities for local and international brands. Read more: Automechanika Riyadh, 2026