Riyadh will host the Saudi National Day celebration on September 23, 2026.

This year's identity conveys a straightforward yet impactful message as we commemorate 96 years of pride and honour for our country: “Our Pride is in Our Character.” The Saudi National Day is a testament to our identity, our defining principles, and the national spirit that has always guided us. Likewise, these principles are ingrained in our culture and have been handed down through the years. From the beginning, they have been a part of us, manifesting in our daily behaviours and still shining through in the way we live and interact with others. The following traits are typical among Saudis and are innate: generosity, aspiration, sincerity, and compassion. Moreover, a strong sense of purpose and a clear vision for the future drive them all. As we unite in happiness and solidarity today, we commemorate more than a single event. We honour the principles that guide us and the unity that unites us. After a year of perseverance, he raised his flag and brought this huge land together. King Abdulaziz bin Abdulrahman Al Saud (may God rest his soul) began the story of a country carving its own road to glory. With men full of willpower, a green flag raised, and a terrain moulded by the founder's and succeeding generations of builders' labours, the journey started from the centre of Najd. Furthermore, generosity, authenticity, exponential giving, ambition, showing up for others, and vision are values that endure from the past to the present. Proudly carried by their leaders and people alike. After nine years, Saudi Vision 2030—a vision founded on solid foundations and a reinvigorated nation's narrative—became public. It aims to strengthen values and identities across the country, extending the legacy of predecessors and fostering a better future. Read more: What’s On Saudi Arabia Awards, 2026