Well deserved, the talented Saudi fashion designer, Hunaida Al-Serafi, has been awarded the title of Chopard Brand Ambassador in the Kingdom of Saudi Arabia.
Al-Serafi is known for her elegance, refined taste, and a deep sense of fashion, which made the leading brand Chopard choose her as she met the message of Caroline Scheufele, Co-President and Artistic Director of the Chopard House.
Through her designs, al-Serafi reflects the history of the kingdom of Saudi Arabia. She is one of many Arab women who have global commercial ambitions, and this was demonstrated by the spread of her brand globally, as it was worn by some famous celebrities including, Lupita Nyong’o, Priyanka Chopra, and others.
For this important occasion, along with the great success achieved by the Happy Diamond group, Chopard house celebrates the Kingdom of Saudi Arabia by presenting the “Happy Balm” necklace as an exclusive piece of jewelry for the Kingdom. The necklace is made of 18 karats rose gold, and was created in collaboration with United Attar.