Once again, Riyadh will be a top travel destination for tourists from all over the world from October 10, 2025, to March 2026.

Season 2025–2026 of Riyadh promises bigger artists, immersive zones, fresh surprises, and cultural experiences that will redefine what a mega-festival can be. Riyadh Season is a memorable travel experience that blends entertainment and tradition at Kingdom Arena, Via Riyadh, and Boulevard City, making it an ideal choice for family holidays or cultural retreats. It has never been simpler to visit, thanks to the availability of convenient travel packages and tourist visas. It's also the ideal time of year to explore and take advantage of everything Riyadh has to offer because of the nice winter weather and lively vibe of the city.

Riyadh Season Zones

Boulevard Riyadh City

Riyadh Season is a vibrant event featuring concerts, WWE Royal Rumble, and Rotana nights under the dancing fountain.

Boulevard World

Explore 13 global zones from Japan to Morocco, including Indonesia, Korea, and Kuwait, along with rides, markets, and world cuisines.

ANB Arena

Riyadh's arena for world-class sports and boxing events like Six Kings Slam and The Ring IV.

Boulevard Flowers

Opening in November 2025, a floral wonderland of 180 million blooms and stunning Saudi-themed art.

Beast Land

An immersive destination inspired by MrBeast's world, packed with thrilling games, interactive challenges, and big prizes.

Aroya Cruises

The first Arabian cruise line experience, showcased within Riyadh Season, offering luxury travel at sea.

Via Riyadh

A luxurious destination featuring designer brands, St. Regis Hotel, fine dining, and Renaissance Cinema.

The Groves

A refined open-air destination blending fine dining, music, and outdoor elegance in a garden- inspired setting.

Kingdom Arena

A global stage for concerts, tournaments, and record-breaking performances by top athletes and artists.

Riyadh Zoo

A family-favourite experience with giraffes, lions, reptiles, and interactive animal shows.

Suwaidi Park

Celebrating global harmony through art, music, and culture, a vibrant park where diversity meets joy. Read more: Bujairi Terrace

The Diriyah Season 2025–2026, themed “Your Pride, Your Place,” runs from November 1, 2025, to March 23, 2026.

This five-month event features over eleven programmes that blend history, arts, culture, and innovation, celebrating Saudi traditions while appealing to global audiences. Starting around dawn in the Al Dhuwairah neighbourhood, the 'Your Pride, Your Place' morning experience is a major feature. Walking along a path through historic neighbourhoods such as Al Turaif, Al Bujairi, Samhan, and Malwi, participants can see the sunrise above Diriyah's unique architecture and scenic surroundings. Visitors take in picturesque rest areas and storytelling stops along the way before ending with a traditional Najdi breakfast that embodies the friendliness of Saudi Arabia. There are various cultural and recreational events throughout the season. Horseback riding, falconry, archery, stargazing, and traditional crafts are all part of the Manzal experience in Wadi Hanifa. Meanwhile, the Samhan neighbourhood transforms into a cultural hub showcasing life during the First Saudi State through workshops, community-led activities, and displays of Najdi identity. Overall, Diriyah Season 2025–2026 serves as a vibrant platform that merges heritage with modern experiences. Through interactive tours, performances, markets, and hands‑on workshops, it strengthens Diriyah’s position as a global cultural destination and offers visitors a dynamic way to connect with Saudi history and authenticity. Read more: DeepFest, 2025

WAM Saudi Expo 2026 will take place at the Riyadh Front Exhibitions & Conferences Centre in Riyadh from February 15 to 17.

As Saudi Arabia initiates a $1 trillion investment drive, WAM Saudi emerges as a major advocate and platform for fostering innovative start-ups, offering significant opportunities in a market poised for growth as the Kingdom aims to become a global leader in entrepreneurship and investment. WAM Saudi is a key event that connects emerging Saudi start-ups with investors, accelerators, and tech leaders to enhance their growth in technology, advanced manufacturing, and smart logistics. Moreover, WAM Saudi 2026 offers a platform for key figures in the Saudi start-up ecosystem to display their products, connect with top mentors, attract investment, and expand their businesses within a rapidly growing market. Likewise, WAM Saudi 2026 provides emerging founders with access to over 100 investors, enhancing visibility and strategic connections, and offers opportunities for startups seeking breakthrough ideas. Engaging with accelerators and incubators provides access to top-tier guidance, resources, and support for rapid scaling. The event fosters connections with corporate and government leaders, facilitating partnerships and market expansion. Additionally, expert mentors offer valuable insights and strategic direction to enhance long-term success. Furthermore, WAM Saudi 2026 is focused on fostering innovation by showcasing promising tech disruptors through its Startup Launchpad, which provides a global platform for breakthrough technologies. The WAM Saudi Supernova Start Up Pitch promotes industrial start-ups in AI, robotics, and quantum technologies, offering them opportunities for funding and growth. The Unicorn Programme provides participants with access to influential disruptors and insights from leaders shaping the tech landscape. Complementing opportunities, the Start Up–Investor Synergy Sessions build a direct bridge between founders and innovative investors, promoting essential connections, capital, and partnerships for sustainable growth. Read more: The Saudi Cup, 2026

The Kingdom of Saudi Arabia will commemorate Saudi Founding Day on February 22, 2026. “The Day We Started” is the theme.

Since the entire nation is observing this day as an official holiday, along with many unique cultural and entertainment events, the celebration will be regal and popular. The annual celebration of Saudi Founding Day 2026 takes place on February 22, as decreed by King Salman bin Abdulaziz Al Saud, to honour the historical, cultural, and civilisational significance of Saudi Arabia. The day commemorates the founding of the Saudi state by Imam Muhammad bin Saud in 1727, marking the Hijri year 1139, and serves as the foundation of the first Saudi state, which is now the current Kingdom. Likewise, the Founding Day event honours a three-century-old memory while emphasising Saudi Arabia's rich historical and civilisational legacy. As a show of respect for all individuals who helped establish the country and clear the path for future generations—whether they were monarchs, imams, or commoners—the kingdom ordered that the day of the founding be remembered. The Founding Day website offers brochures and guides on various topics related to the event, including the Identity Guide, Founding Book, fashion guide, cooking guide, event schedule, and colloquial guide “Ideas for Your Gathering.” Important occasions like Saudi National Day and Founding Day have shaped Saudi history. Founding Day commemorates Imam Muhammad bin Saud's founding of the first Saudi kingdom in 1727 AD, while National Day, commemorates King Abdulaziz bin Abdul Rahman Al Faisal Al Saud's unification of Saudi Arabia in 1932, is a 20th-century event. Highlighting the tight relationship between monarchs, leaders, and citizens in this fortunate location, as well as showcasing the Saudi state's origins, leaders, and proud history, are among the goals of commemorating the two national holidays. Read more: WAM Saudi Expo, 2026

Once again, Riyadh will be a top travel destination for tourists from all over the world from October 10, 2025, to March 2026.

Season 2025–2026 of Riyadh promises bigger artists, immersive zones, fresh surprises, and cultural experiences that will redefine what a mega-festival can be. Riyadh Season is a memorable travel experience that blends entertainment and tradition at Kingdom Arena, Via Riyadh, and Boulevard City, making it an ideal choice for family holidays or cultural retreats. It has never been simpler to visit, thanks to the availability of convenient travel packages and tourist visas. It's also the ideal time of year to explore and take advantage of everything Riyadh has to offer because of the nice winter weather and lively vibe of the city.

Riyadh Season Zones

Boulevard Riyadh City

Riyadh Season is a vibrant event featuring concerts, WWE Royal Rumble, and Rotana nights under the dancing fountain.

Boulevard World

Explore 13 global zones from Japan to Morocco, including Indonesia, Korea, and Kuwait, along with rides, markets, and world cuisines.

ANB Arena

Riyadh's arena for world-class sports and boxing events like Six Kings Slam and The Ring IV.

Boulevard Flowers

Opening in November 2025, a floral wonderland of 180 million blooms and stunning Saudi-themed art.

Beast Land

An immersive destination inspired by MrBeast's world, packed with thrilling games, interactive challenges, and big prizes.

Aroya Cruises

The first Arabian cruise line experience, showcased within Riyadh Season, offering luxury travel at sea.

Via Riyadh

A luxurious destination featuring designer brands, St. Regis Hotel, fine dining, and Renaissance Cinema.

The Groves

A refined open-air destination blending fine dining, music, and outdoor elegance in a garden- inspired setting.

Kingdom Arena

A global stage for concerts, tournaments, and record-breaking performances by top athletes and artists.

Riyadh Zoo

A family-favourite experience with giraffes, lions, reptiles, and interactive animal shows.

Suwaidi Park

Celebrating global harmony through art, music, and culture, a vibrant park where diversity meets joy. Read more: Bujairi Terrace

The Diriyah Season 2025–2026, themed “Your Pride, Your Place,” runs from November 1, 2025, to March 23, 2026.

This five-month event features over eleven programmes that blend history, arts, culture, and innovation, celebrating Saudi traditions while appealing to global audiences. Starting around dawn in the Al Dhuwairah neighbourhood, the 'Your Pride, Your Place' morning experience is a major feature. Walking along a path through historic neighbourhoods such as Al Turaif, Al Bujairi, Samhan, and Malwi, participants can see the sunrise above Diriyah's unique architecture and scenic surroundings. Visitors take in picturesque rest areas and storytelling stops along the way before ending with a traditional Najdi breakfast that embodies the friendliness of Saudi Arabia. There are various cultural and recreational events throughout the season. Horseback riding, falconry, archery, stargazing, and traditional crafts are all part of the Manzal experience in Wadi Hanifa. Meanwhile, the Samhan neighbourhood transforms into a cultural hub showcasing life during the First Saudi State through workshops, community-led activities, and displays of Najdi identity. Overall, Diriyah Season 2025–2026 serves as a vibrant platform that merges heritage with modern experiences. Through interactive tours, performances, markets, and hands‑on workshops, it strengthens Diriyah’s position as a global cultural destination and offers visitors a dynamic way to connect with Saudi history and authenticity. Read more: DeepFest, 2025

The Saudi Travel Market (STM) will take place from March 29 to 31, 2026, at the Riyadh International Convention & Exhibition Centre in Riyadh.

This major event is positioned as one of the most significant gatherings for the travel and tourism sector in the Kingdom, bringing together a wide spectrum of industry professionals, innovators, and decision‑makers from across the globe. More than just an exhibition, the Saudi Travel Market functions as a dynamic networking hub where tourism leaders, service providers, and investors can connect, exchange expertise, and explore new opportunities for collaboration. Moreover, as the premier platform reshaping the future of travel and tourism in Saudi Arabia, STM reflects the Kingdom’s broader vision to elevate the sector and strengthen its global presence. In addition, founded with the ambition to drive the industry forward, STM embodies innovation, partnership, and international connectivity. Its mission is to act as a catalyst for transformative growth, supporting the rapid evolution of the Saudi travel ecosystem. Guided by forward‑thinking leadership and a commitment to excellence, STM continues to define emerging trends and set new benchmarks for the industry. The event attracts a diverse international audience, encouraging the exchange of ideas, best practices, and market insights. Sustainability is also a core pillar, with STM promoting environmentally responsible tourism and minimising its ecological footprint. By bringing together government entities, private‑sector leaders, businesses, and influential thinkers, Saudi Travel Market aims to build a vibrant, resilient, and future‑ready tourism landscape that supports long‑term growth and global competitiveness. Read more: WAM Saudi Expo, 2026

The 2nd World Stadiums and Arenas Summit will take place at the Hilton Riyadh Hotel & Residences in Riyadh from March 31 to April 1, 2026.

The 2nd World Stadiums and Arenas Summit is the top event in Saudi Arabia and the surrounding area, establishing the bar for innovative, sustainable, and top-notch sports infrastructure. It is the largest event of its kind, uniting world leaders, developers, architects, government officials, and sports federations to showcase innovative technology, sustainable design solutions, and best practices for constructing stadiums and sports facilities. Saudi Arabia's Vision 2030 is catalysing significant investments in sports and entertainment venues, serving as a key platform to explore current trends such as smart stadiums and eco-friendly facilities, positioning the Kingdom as a leader in the industry. This is more than simply a gathering; it's a major hub for closing deals and locating the next wave of sports infrastructure solutions. It links the appropriate people at the right place to create alliances and land contracts, with a highly focused audience of investors, decision makers, and premium suppliers. Attendees have exclusive access to concepts and contacts influencing the future of stadiums and sports facilities, whether it's learning about cutting-edge building materials, AI-powered fan experiences, or sustainable energy solutions. It is where commerce operates, and the future of sports infrastructure develops, making it the most significant industry event in the area. Read more: International Conference for Genomic Medicine (ICGM), 2026

The 2026 Umrah and Ziyarah Forum will take place at the King Salman International Convention Centre in Medina, from March 30 to April 1.

Umrah and Ziyarah Forum 2026 is a historic event in which Umrah tour operators, investors, developers, hospitality experts, technology innovators, and industry stakeholders will collaborate to shape the future of the Umrah experience. This third edition enhances prior efforts by promoting innovation, building partnerships, and establishing new excellence standards to support the spiritual journey of the global Muslim community. Experience a premier conference uniting global leaders, innovators, and visionaries in the Umrah and Ziyarah sector. Likewise, this event offers strategic insights and transformative ideas that are reshaping the pilgrimage ecosystem, featuring discussions that impact policy, improve operational excellence, and inspire future services for pilgrims globally. Moreover, engage in workshops that translate vision into practice through hands-on sessions led by industry experts. Explore key themes like smart pilgrimage technologies, sustainable development models, and pilgrim-centric hospitality, delivering practical tools and actionable frameworks to enhance participants' impact. Besides, step into an immersive exhibition featuring over 150 global exhibitors presenting innovative solutions in travel, technology, hospitality, mobility, and sustainability. Highlighting digital platforms and service innovations, this exhibition offers insights into the transformations occurring in the Umrah and Ziyarah sectors. Furthermore, witness strategic partnerships form through Umrah agreements and MoUs, facilitating collaborations between the government and the private sector. These agreements foster new opportunities and growth in the global pilgrimage landscape, establishing this space as a centre for industry-wide advancement. Read more: Riyadh International Marathon, 2026