The Beyond Activ EMEA is scheduled for February 10–11, 2026, at the Fairmont Riyadh in Riyadh.

For owners, managers, and investors of health, wellness, fitness, hospitality, and sports brands—particularly those with interests and investments in the European, Middle Eastern, and African markets—Beyond Activ World (formerly known as Beyond Activ EMEA) is a leadership, investment, and business-to-business development event. Moreover, C-suite discussions, business growth, one-on-one meetings, networking, and a business-to-business trade fair. Over a thousand executives, 75 speakers, 50 exhibitions, and representatives from over 30 nations were present. The Saudi Arabian Ministry of Investment is in favour of the event. The agenda will cover a wide range of topics, starting with business investment roadmaps and the most recent consumer trends and behaviours. It will then move on to talks of technology advancements and AI applications, as well as government plans and strategic directives influencing the business environment. Besides, attendees will learn about next-generation business models, innovative fitness investments, and the experiences offered by leading industry investors. The program highlights enhancing member and guest experience and engagement, along with advancements in the spa, wellness, and beauty sectors. Key topics include the future of preventative health, wellness-centric hotels, and emerging opportunities in longevity and recovery, highlighting growth and transformation across industries. Attending this event provides a unique chance to network with new clients, partners, and investors, improving market visibility and professional connectivity in a dynamic environment that promotes collaboration and innovation. The event offers insights into emerging market trends and technologies, access to leading suppliers and solution providers, fresh marketing and sales strategies, and practical knowledge from successful entrepreneurs. Read more: World Defence Show (WDS), 2026