The Saudi Franchise Expo 2026, taking place from January 26 to 28 at the Arena in Riyadh, is the largest franchise event in Saudi Arabia and the GCC.

Saudi Franchise Expo aims to support the non-oil business sector as part of Saudi Arabia's 2030 Vision. It assists local brands in pursuing regional and international franchising by offering consultancies and educational programmes for aspiring business owners. Moreover, the event organised by Sunaidi Expo, with over 20 years of experience in trade shows, will include workshops and a business matchmaking programme for connecting entrepreneurs with franchise opportunities. Saudi Arabia's franchise sector is expanding at 27% per year, positioning the Saudi Franchise Expo 2025 as a key opportunity to engage in this lucrative market. The nation represents almost half of the Middle East and Africa's $15 billion franchise market, establishing it as a vital centre for franchise development. In addition, the expo will feature leading local, regional, and international franchises, offering attendees the chance to engage with industry leaders and experts. This event provides valuable insights into business expansion through franchising within Saudi Arabia and globally. Besides, participants will engage in educational sessions, workshops, and a business matchmaking programme that will assist entrepreneurs in understanding franchise operations, from acquisition to long-term management. In short, the expo facilitates Vision 2030 by promoting non-oil business sectors, providing essential consultations for local brands aiming for international growth, and assisting entrepreneurs in achieving their potential. Read more: Global Labour Market Conferences (GLMC), 2026