QNTC appoints Deveekaa Nijhawan to lead the International PR
Connect with us

Business

QNTC appoints Deveekaa Nijhawan to lead the International PR and Communications team

Published

on

Deveekaa Nijhawan

Qatar National Tourism Council (QNTC) has appointed Deveekaa Nijhawan to lead the  International PR and Communications team.

to assist in marketing the destination in  key markets as part of the country’s strategy to become a world-leading tourism  destination.

Deveekaa’s remit covers key markets including India, United Kingdom,  Germany, Australia and United Arab Emirates with a focus on engaging and penetrating  travel trade and consumer media. 

Deveekaa Nijhawan is a senior PR professional with over 10 years’ experience in PR &  Communications in the hospitality sector.

Deveekaa said: “I am very excited to join  QNTC and embrace this new challenge.

I am looking forward to developing and  implementing a holistic integrated PR and Communications strategy to position Qatar  as a popular tourist destination, while promoting the country’s rich cultural heritage and  diverse offerings.” 

As part of the national strategy, Qatar National Vision 2030, QNTC is on a journey to  welcome six million visitors a year by 2030, by improving and expanding the country’s  tourism proposition with visitor experience at its core.

Deveekaa will support the  international marketing strategy, while Qatar continues to grow and improve tourism  assets, enhance the end-to-end customer experience and invest in service excellence  across every touchpoint.

Deveekaa will execute QNTC’s tailored global communications  campaigns, with a focus in key markets. 

Chief Operating Officer of Qatar National Tourism Council, Berthold Trenkel, said: “We  are thrilled to welcome Deveekaa to the team.

She will play a pivotal role in delivering  our ambitious tourism development strategy. Her extensive PR and Communications  experience and knowledge of global markets will help us engage with travellers as we  prepare to welcome tourists back to Qatar.” 

QNTC’s commitment to developing bespoke relationships in key markets is reinforced  by the new appointments of representation agencies, such as BRANDit, Black Diamond  and Lobster.

They are integrated strategic tourism sales and marketing agencies in  India, United Kingdom and Germany, which will define and execute Qatar’s in-market  trade engagement, product development and joint marketing campaign strategy.  

To find out more information, head to https://www.visitqatar.qa/ 

For media-related inquiries, please contact QNTC’s Press Office on:  +974 7034 8963 | pressoffice@visitqatar.qa  

About Qatar National Tourism Council (QNTC) 

Qatar National Tourism Council’s mission is to firmly establish Qatar as a place where cultural  authenticity meets modernity, and where people of the world come together to experience  unique offerings in culture, sports, business and family entertainment. 

QNTC’s work is guided by the Qatar National Tourism Sector Strategy (QNTSS), which seeks to  diversify the country’s tourism offering and increase visitor spending.  

Since launching QNTSS, Qatar has welcomed over 14 million visitors. The economic impact of  the tourism sector in Qatar is becoming increasingly visible with the government designating  tourism in 2017 a priority sector in pursuit of a more diverse economy and more active private  sector.  

Web: www.visitqatar.qa 

Twitter: @NTC_Qatar 

LinkedIn: Qatar National Tourism Council

Advertisement
X