The UTECH Middle East Foam and Polyurethane Conference 2026 will take place in the Riyadh Marriott in Riyadh, Saudi Arabia, on January 21, 2026.

The UTECH brand brings its legacy to the Kingdom of Saudi Arabia. With its first trade show and conference in 2022, UTECH gained significant traction in the Middle East and has since developed into a major yearly commercial hub for the local polyurethane and foam sector. Moreover, the event, which takes place in Dubai, has consistently brought together participants from the Middle East, Africa, India, and Southeast Asia, making it the industry's top platform for conversation, innovation, and trade. In 2026, UTECH takes a daring step ahead with the establishment of the UTECH Middle East Foam & Polyurethane (MEFPU) Conference in Saudi Arabia. Likewise, this special edition will highlight three key areas driving demand in the Kingdom: Flexible PU Foam, Rigid PU Foam and Insulation. Under Vision 2030, Saudi Arabia is rapidly changing, moving its economic base away from oil. With the non-oil sector already accounting for 52% of the GDP, the Kingdom has continuously made investments in manufacturing, logistics, tourism, and technology. Additionally, major initiatives like NEOM and the Red Sea Project are driving demand in several industries. In this growth tale, PU foam and insulation are essential components. The PU foam market in Saudi Arabia will likely increase from $884.4 million in 2023 to $1.46 billion by 2030 (CAGR 7.5%). In a similar vein, the market for insulation materials, which is largely dependent on PU foam, is predicted to increase from $664.2 million in 2024 to $1.11 billion by 2033. Read more: Beyond Activ EMEA, 2026