A national triumph that embodies the Kingdom’s Vision 2030, Al-Sarh Company is the first Saudi tourism company to be officially registered in the Guinness Book of Records after being recognised as the largest reservation lounge in the world.
Moreover, the Kingdom’s reputation has been elevated to an international level by Al-Sarh Tourism and Travel Company’s recent global achievement. Saudi Arabia consistently demonstrates that it is deserving of the best with each passing day and every accomplishment.
What is the Al-Sarh Company, what has it accomplished, and has it received any honours?
Its Establishment & The Honour’s Reason
Established in 1977, it is one of the largest and most well-established travel and tourism companies in the country. Its inclusion in the Guinness Book of Records marks the end of a lengthy period of consistent effort and calculated growth. As of right now, the company boasts the largest reservation lounge in the world, spanning over 2,800 square metres.
During the ceremony, Mr. Talal bin Muhaidib Al Muhaidib, General Manager of Al-Sarh Company, received the Guinness World Record certificate. He conveyed his pride in this recognition, highlighting that the accomplishment was the consequence of successful collaboration and efficient, integrated coordination among the company’s teams, as well as the assistance of public and private organisations.
“At Al-Sarh, we believe that excellence has no bounds,” Al Muhaidib continued. “This accomplishment demonstrates our steadfast dedication to offering the greatest travel and tourism services and fulfilling the goals of locals and visitors as part of a national quest for regional and international leadership.”
Besides, the company’s headquarters in the capital, Riyadh, hosted an official ceremony on Wednesday, Dhu al-Hijjah 22, 1446 AH (June 18, 2025), to present this honour. Prominent members of the tourism and aviation industries, as well as many successful partners from hotel and sister company representatives. Also, tourism industry staff and media professionals attended the ceremony in a joyous mood of pride and honour for this accomplishment.
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Al-Sarh Company’s Accolades over the Years
Among the four primary tracks of the Labour Award—Nationalisation, Work Environment, Skills and Training, and CEO—the Ministry of Human Resources and Social Development presented the company with the “Labour Award” for the tourism industry in the 2023 Nationalisation Track.
With a very high rate of Saudisation, the company has quickly been able to expand its employment opportunities for Saudi talent. The company’s contributions consistently align with Vision 2030, as it believes that the private sector plays a significant role in initiatives like the Saudisation initiative.
In addition, Mr. Talal Al-Muhaidib, the general manager of the company, thanked His Excellency the Minister of Human Resources and Social Development, Eng. Ahmed bin Sulaiman Al-Rajhi and his Deputy for the Labour Sector, Dr. Abdullah bin Nasser Abu Thnain, for supporting domestic tourism companies through several initiatives aimed at bolstering the industry. Therefore, national companies are better equipped to lead and thrive under the Kingdom’s Vision 2030 objectives on a regional and international scale.
Additionally, Al-Sarh Travel and Tourism Company was one of the most well-known companies in the Arab travel industry at the Arab Travel and Tourism Forum 2025 in Dubai. The Arab Tourist newspaper presented the Best Travel Agency award in the Kingdom of Saudi Arabia based on votes from a chosen group of travel agencies and organisations.
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The Company’s Efforts Intersect with Vision 2030
The company held a reception and award ceremony for the top 30 airlines in the air transport and cargo industry in 2021 at its headquarters in Riyadh. The objectives were to highlight exceptional organisations in the industry and strengthen ties with Saudi and foreign airline partners. The company clarified during the event that Saudi Arabia’s 22 domestic and international airports serve as a significant market for all Saudi and foreign airlines.
The Kingdom’s Vision 2030 aims to align travel and aviation industries’ objectives, and the Ministry of Tourism is enhancing established and scheduled plans in this sector. To reach the target of 100 million visits to the Kingdom by 2030, the company pledged to increase the involvement of all airlines.
The company’s chief commercial officer, Ramy Al-Sabai, also commended the exceptional performance of both domestic and international airlines, as well as their close collaboration during the global COVID-19 pandemic in 2020. Furthermore, the travel industry saw a revitalisation and an increase in total revenues as a result of the accommodations and institutional quarantine measures for certain destinations that require special procedures for passengers.
Last but not least, Al-Sarh Travel and Tourism Company has given Saudi Arabia a media dimension with this honour, solidifying its position among global businesses that offer their clients cutting-edge and practical services. It is a reputable business that has established itself both domestically and internationally.
Its sense of patriotism motivates it to expand its offerings and establish connections with other businesses in the travel, tourism, and aviation industries, thereby bolstering and expediting the nation’s attainment of the objectives of Vision 2030 concerning this industry.
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